Why you need to jump on video NOW for your marketing

Written by Sandy Martinez

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Posted on November 21 2022

 

Download your FREE PDF of 50 video content ideas that your audience will love below!

https://mailchi.mp/b6ff43e7ae18/50-social-media-content-ideas-your-audience-will-love

Social Media Platforms are moving toward video because it’s what the people want. And of course that’s not anything new, but with more and more content creators—both amateur and professional—getting in on the action, things are only going to get better. Social media is moving toward video because it’s a much more effective way to engage your audience.

In fact, Instagram made a huge move in the middle of the year when the CEO tweeted in July 2022 that Instagram is pushing major changes to the app as it shifts towards focusing on video reels and helping creators build their audiences. And according to HubSpot, 72 percent of people said they would prefer to watch a video instead of reading text on social media. It’s no wonder that brands are starting to take notice and use this medium as a way to reach their audiences.

So, if you want to get more engagement on your social media pages for your business or your personal brand then it’s time to start thinking about how you can implement video in your marketing strategy. Here are a few reasons why you need to jump on this as fast as you. Video engages with your audience.

When people are scrolling through their newsfeeds and see a video, they’re more likely to stop and watch it. It’s an attention grabber that keeps your audience engaged with your brand from start to finish. This can also help you reach new audiences who may not have heard of you before.

It also builds trust and credibility with your brand. A video is a great way to show people what exactly your company does, it helps you connect with customers on a more personal level and it can build trust between your brand and those who follow it. It’s super easy to share Videos.

Think about how many times you have shared videos with your friends, family, and colleagues. A video that made you laugh, had a great tip, or a product you wanted to purchase. This is a great way for you to stand out from the pack. It allows you to be more human in your messaging. Video allows you to show people what your brand is about in a more personal way.

It can give you a chance to show off your personality and sense of humor, which can be important for building trust with customers who may not know much about you or your company yet. So as you can see, there is way more to this strategy than just the latest Tok Tok Dance or sound or trend. These brands are realizing that video content is a more versatile and engaging format and the key to making the most of your video content is having a thought-out strategy and plan.

This means spending time thinking about what you want to do with your videos and how they will fit into your overall marketing plan. I hope this video gives you some insight into what the future of social media video looks like. and if you're saying to yourself, I like what I hear but I have no idea where to begin and what even to post.

Download your FREE PDF of 50 video content ideas that your audience will love below!

https://mailchi.mp/b6ff43e7ae18/50-social-media-content-ideas-your-audience-will-love